Webinar Best Practices for Maximum Reach & Impact
Support your success and boost lead generation with these proven promotional strategies.
Whether your webinar is a product launch, thought leadership session, or customer success story, strategic promotion can make all the difference. Below are best practices to help you drive attendance, engagement, and results.
Pre-Webinar Marketing Tips
Choose the Most Impactful Subject Matter Experts
A diverse line-up will be most successful. Be sure to include customers or clients that can provide a real-world success story. Hearing directly from a customer builds credibility and interest.
Follow Up with Your Leads
Send a short, compelling invite to your list 1–2 weeks before the webinar. Be sure to include:
- What attendees will learn
- Who should attend
- Date, time, and registration link
Promote Across Social Media
Announce the webinar on your channels, but don’t stop there. We recommend:
- Posting 2–3 times leading up to the webinar
- Tagging @GeoWeekNews (where relevant)
- Resharing Geo Week’s promotional posts
Add It to Your Website or Newsletter
Include the webinar in your next e-newsletter or feature it on a dedicated events or resources page.
Post-Webinar Best Practices
Follow Up with Your Leads
You’ll receive access to webinar leads for three months post-event. Follow up while interest is high. Consider:
- Sending a thank-you or recap email
- Scheduling 1:1 meetings or demos
Keep Promoting the On-Demand Version
Maximize the life of your content by:
- Posting the on-demand link on social media
- Including it in future newsletters or blog posts
- Embedding it on your website or resources page
Need Help? Let’s Connect
Our team is here to support your success. Want to align on goals, messaging, or strategy? Just reach out. Geo Week’s marketing team is available for one-on-one planning calls by request.