Denver, Colorado – USA, February 17, 2026 - At Geo Week, the premier event that champions the coming together of geospatial and mapping professionals, three innovative solutions were chosen as the winners of the Pitch the Press event. The latest products from Emesent, GeoCue, and Mach9 were chosen from 18 presentations that were pitched rapid-fire to a panel of high-profile press representatives at Geo Week. These solutions represent the cutting edge in SLAM, lidar scanning, and AI integration.
In evaluating this year’s competing companies, the Pitch the Press panel of judges focused on contestants who took innovative approaches to solving problems and meeting the needs of the marketplace in today’s environment. Emesent’s new GX-1 scanning solution impressed the judges by bringing the company’s proven SLAM expertise into the surveying market. GeoCue, meanwhile, presented their latest TrueView 641 UAV lidar scanning solution, emphasizing its NDAA compliance in combination with its quality and affordability. Finally, Mach9 stood out, presenting its Digital Surveyor 2 platform that significantly speeds up infrastructure workflows by leveraging AI for feature extraction, assistance in drafting designs, and more.
Pitch the Press is a unique opportunity for exhibitors to present their products to a group of editors and reporters looking for the most unique new technologies on display at Geo Week. Eighteen exhibiting companies opted to share their new product or service during the one-hour event. Each exhibitor gave a two-minute brief to members of the media, followed by a one-minute Q&A.
"There was no shortage of creative thinking among this year's Pitch the Press entries,” said Carla Lauter, Senior Content Manager for Geo Week.
“The three winners shared something that truly stood out: a deep commitment to working alongside their customers and the industry. That feedback loop was not just a part of their process, it defined their designs."
Pitch the Press provides attendees with a sense of what products can be further explored on the Geo Week exhibit floor, which contains more than 230 exhibitors from around the world. Understanding the opportunities that companies like Emesent, GeoCue, and Mach9 are creating is just the beginning of where and how their respective industries will advance.
The “Pitch the Press” judging panel included Mark Safran, The Geospatialist; Richard Thomas, xyHt and Inside Unmanned Systems; Dr. Stewart Walker, LIDAR Magazine; and Matt Collins, Commercial UAV News.
