May 30, 2025 – Caliper Corporation has launched the latest version of its mapping software for business. The new version, called Maptitude 2025 offers “advanced sales territory management, optimized routing, and powerful data visualization capabilities, enabling organizations to drive growth through location-based insights and smarter decision-making,” according to a statement from Caliper.
In a statement, Caliper Vice President Stewart Berry, said, "Our focus for this release was to deliver instant value to business users by addressing their most pressing needs. By introducing capabilities such as expanded territory management, AI-powered assistance, and unmatched data scalability, Maptitude 2025 will help organizations of all sizes translate complex location data into smarter decisions faster than ever."
Key features of Mapitude 2025 include:
- October 2024 HERE® map content and the latest 2023 ACS (American Community Survey) demographic datasets.
- The ability to auto-detect and fill territory "holes" (gaps) and flag non-contiguous areas for balanced sales coverage.
- Vehicle routing tools that consider cost-per-hour and cost-per-mile, support side-of-street pickups, and minimize idle time.
- No upper limits on drive-time rings or multi-origin analysis areas, plus support for databases with trillions of records.
- An enhanced Maptitude Online experience with drag-and-drop data uploads, dynamic chart themes (e.g. clustering maps), drive-time ring analysis, and brand-new online territory management.
- A virtual assistant that uses AI to help users learn features quickly, complemented by updated tutorials and documentation for rapid onboarding.
Maptitude 2025 is now available for desktop and online use.
Source: Caliper Corporation
