Geo Week News

March 6, 2015

Ball to speak at RIEGL LiDAR conference 2015 in Hong Kong

Elaine Ball

Elaine Ball, CEO and founder of EBTM is going to speak at this years RIEGL Lidar Conference in Hong Kong in May 2015. 

After the exceptional success of RIEGL LiDAR 2013, Vienna, Austria, RIEGL this year holds its user conference, RIEGL LiDAR 2015, in Hong Kong and Guangzhou (Canton), China!

This years LiDAR Conference will be sponsored by some of the industries top companies including Trimble, Applanix, flying-cam and 3D Laser Mapping. Attendees can expect to hear from some of the industries leading experts, including Lawrie Jordon, Director of Imagery of Esri. The conference will focus on user presentations reporting on projects using RIEGL LiDAR equipment, scientific and partner presentations, as well as the latest developments and product news from RIEGL. Many high ranking international industry experts are going to attend and speak at RIEGL LIDAR 2015, amongst them Elaine Ball.

Elaine comments “I’m absolutely thrilled and honored to be speaking at the LiDAR Conference.  Sharing knowledge on strategy, sales and marketing is a key component for a successful business and I’m excited to share this with the attendees and give value input into their strategies”

 Johannes Riegl, RIEGL Chief Marketing Officer stated We are very excited about Elaine Ball joining us for Riegl Lidar 2015 and sharing her knowledge about marketing. Elaine has extensive industry knowledge and background in sales and marketing of highly technical equipment globally”

Elaine has a wealth of knowledge within the technical field of laser measurement and was Managing Director of a laser measurement equipment manufacturer, before she started her own consulting firm, EBTM, in 2012., a technical marketing consultancy focused on Geospatial, Mining and Offshore sectors globally strategy, sales and marketing advice. 

Elaine Ball Technical Marketing (EBTM) Ltd is a professional and devoted International Technical Marketing Consultancy, specialising in helping B2B companies grow and become profitable through focused strategic marketing, business development, marketing planning and marketing implementation.

With over 30 years collective experience, EBTM expertise’s lie within the Geospatial, Laser Scanning, Survey, Mobile Mapping, Oil & Gas, Offshore, DP, Dynamic Positioning, UAV, Mining and Quarry sectors.

EBTM simplifies the marketing process, we remove marketing jargon and replace it with easy to understand terms, which in turn nurtures learning, understanding and success.

EBTM have 2 divisions: Marketing Consultancy and Marketing & Business Development Training.

The Marketing Consultancy arm of EBTM is split into 2 sections: 1). Strategy day work (focused on ‘where to go’): facilitation and development.  2). Marketing planning (taking the strategy and turning it into a marketing plan) 3). Marketing Implementation; actually doing the execution.  Being your marketing department.

Contact details


·      t: @EBTMarketing

·      t: @Eballball

·      LI:

·      Tel: Elaine +447825517850

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