Geo Week News

August 1, 2011

Autodesk makes further investment in maker community

08.01.11.Instructables

Instructables buy gives company another DIY web platform

SAN RAFAEL, Calif. – Autodesk, Inc. announced today it has acquired San Francisco-based Instructables, a popular online community for people who want to discover, share and be inspired by DIY project ideas and how-to information. Terms of the transaction were not disclosed in the press release.

Instructables.com, according to Autodesk, is a destination where passionate, creative people come to share their most innovative projects and ideas on everything from technology and home renovation to crafts. Autodesk said it believes that the acquisition will assist makers of all types by linking Instructables’ vibrant online community to Autodesk software tools and services, such as SketchBook123D and Homestyler that allow anyone to explore design ideas and bring them to life.

The company believes that millions of Autodesk customers around the world are passionate about making things – whether in their professional lives or their personal lives. Instructables will introduce Autodesk customers to a thriving community of like-minded, smart individuals, with whom they can learn and share their personal inspiration or hobbies. Instructables members will benefit, the release said, from Autodesk’s scale and powerful design tools, enabling the community to grow and share their ideas with a wider audience.

“Passionate, creative people want communities to support and encourage their endeavors,” said Samir Hanna, vice president of Consumer Products at Autodesk, in a prepared statement. “As a result of this acquisition, Autodesk will host a unique ecosystem that combines inspiration, accessible 3D software tools and fabrication services so anyone can be empowered to express themselves creatively.”

“Joining Autodesk will help us reach even more smart, engaged individuals and make Instructables an even better place to share projects and ideas,” said Eric Wilhelm, founder and CEO of Instructables, in the release. “Autodesk is a great cultural fit for Instructables, and I can’t wait to start changing the world together.”

Instructables members are at the forefront of the Maker Movement. They celebrate designing, personalizing and creating art objects, personal inventions and home ideas. Autodesk intends to retain the Instructables brand and will continue to operate Instructables.com following the acquisition, preserving the elements that make the Instructables community so authentic and successful today. Visit the Instructables blog for more information.

 

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