Geo Week News

April 26, 2011

Mainstreaming laser scanning

When FARO CEO Jay Freeland addressed investors and analysts during a 3Q 2010 earnings call, he called the company’s new Focus3D phased-based laser scanner “one of the most disruptive technologies I’ve been involved with.” Further, he claimed that laser scanning “hadn’t really crossed the chasm from early adopters to the early-majority – now it has.” So I got with FARO’s Ed Oliveras at SPAR International to see who the plan was coming to fruition. 

Interestingly, Oliveras said that it isn’t just the new device’s price point and portability that have helped propel it further into the market, but also software interoperability developments that have made point cloud data as a whole more useful. 

For the full interview, see here:

Is this wishful thinking? Has laser scanning really begun to edge into mainstream thinking? Or is it still a niche technology that most people have never heard of? If the latter, how does the industry better promote the technology and its capabilities?

Laser scanners could be free, but if no one knew what to do with them, they’d still sit on shelves.

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