Geo Week News

January 30, 2007

FARO Promotes West, Morse

FARO Technologies, Inc., Lake Mary, FL, promoted executives James West and David Morse.

West, formerly senior vice president and general manager of FARO’s Laser Division, was named senior vice president of integrated engineering, with a brief to “realign the company’s engineering personnel, systems and process, globally allocating the best people for the best program,” the company said. Before FARO, West was a co-founder of Perceptron. FARO president and CEO Jay Freeland says the company expects West will ultimately be named chief technology officer.

Morse, formerly divisional vice president of sales for the Americas, was named senior vice president and managing director for the Americas, with responsibility for the region’s entire sales, service and manufacturing operations.

After a long management transition, it appears new CEO Jay Freeland has put his own stamp on the company. A GE veteran, Freeland joined FARO in late 2004 as president and COO, and in January 2006 became co-CEO, sharing the role with founder and chairman Simon Raab. Sharing the top executive slot is rare for publicly traded U.S. companies. Wall Street seems to like the company’s recent moves and the results they’re bringing. Yesterday FARO shares closed at $24.80, up 109% from June 28, 2006 when the shares reached a two-year low.

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