Webinar Best Practices for Maximum Reach & Impact

Support your success and boost lead generation with these proven promotional strategies.

Whether your webinar is a product launch, thought leadership session, or customer success story, strategic promotion can make all the difference. Below are best practices to help you drive attendance, engagement, and results.

Pre-Webinar Marketing Tips

Choose the Most Impactful Subject Matter Experts

A diverse line-up will be most successful. Be sure to include customers or clients that can provide a real-world success story. Hearing directly from a customer builds credibility and interest.

Send a Dedicated Email to Your Database

Send a short, compelling invite to your list 1–2 weeks before the webinar. Be sure to include:

What attendees will learn
Who should attend
Date, time, and registration link

Promote Across Social Media

Announce the webinar on your channels, but don’t stop there. We recommend:

Posting 2–3 times leading up to the webinar
Tagging @GeoWeekNews (where relevant)
Resharing Geo Week’s promotional posts

Add It to Your Website or Newsletter

Include the webinar in your next e-newsletter or feature it on a dedicated events or resources page.

Post-Webinar Best Practices

Follow Up with Your Leads

You’ll receive access to webinar leads for three months post-event. Follow up while interest is high. Consider:

Sending a thank-you or recap email
Scheduling 1:1 meetings or demos

Keep Promoting the On-Demand Version

Maximize the life of your content by:

Posting the on-demand link on social media
Including it in future newsletters or blog posts
Embedding it on your website or resources page

Need Help? Let’s Connect

Our team is here to support your success. Want to align on goals, messaging, or strategy? Just reach out. Geo Week’s marketing team is available for one-on-one planning calls by request.