Geo Week News

February 6, 2013

Google chief tech advocate to keynote SPAR

Michael Jones to look at ‘A World of Measurement’

COLORADO SPRINGS, Colo. – The SPAR International conference team announced this week that Michael Jones, chief technology advocate at Google, will join Greg Bentley and Heinz Ruther, in keynoting their 10th annual event this spring here at the Broadmoor in Colorado Springs.

His talk, “A World of Measurement,” will look at “our future as a recorded society, when everything is measured and big data is applied to the world around us.”

He has some experience with our world and measurement. As Google’s chief technology advocate, he is “charged with advancing the technology to organize the world’’s information and make it universally accessible and useful.” And as CTO of Keyhole Corporation, he was vital to creating the company that would eventually be acquired by Google and become the foundation for Google Earth.

Just last month, Jones gave an extensive interview to Atlantic Monthly, wherein he talked about how “a map has gone from a static, stylized portrait of the Earth to a dynamic, inter-active conversation about your use of the Earth.” (He also notes that “a billion people have installed Google Earth on their computer.”)

How does this new ability for people to interact with their maps and geographic information change the way they expect to have this information delivered? What new opportunities does this open up for those who are out there in the field gathering geospatial data? What kind of activism might this access to the world lead to?

Jones will explore these questions and more at SPAR.

SPAR International will be held April 15-18, at the Broadmoor, in Colorado Springs, Colo. You can learn more by visiting

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